How today's consumers are forging their own path 

The powerful desire to seek out knowledge and insight has never been more immediately rewarded than it is today. With mobile technology presenting endless information all just a tap away, consumers have learned that their curiosity can be rewarded anywhere at anytime. New studies show that consumers conduct upwards of 3.5 billion Google searches every day—and that the amount of information available is doubling every 12 months. On a similar upward trajectory is the amount of different consumer touch points your customers come into contact with before making their very first commitment. As people feel more empowered to navigate their own paths towards purchase, we’re seeing a more self-directed consumer emerge...

the influence of curiosity on the consumer journey


Learn more about how today's consumers are forging their own path by downloading the free PDF report above.