Never before in history has a food purchase been such a reflection of personal ideology related to health, social issues, and safety as it is today.
As millennials continue to demand corporate social responsibility and genuine support of the causes they care about from the brands they work for and buy from, there’s an opportunity for brands to engage a new audience in a very meaningful way.
Have you thought about what causes your organization could partner with to make a lasting difference in your community? Below are a sampling of the most important questions to ask yourself and your team while building a successful cause-related initiative:
We’ve all seen the “Your Speed” radar signs that tend to pop up on busier roads near schools or residential neighborhoods. The blinking warning of your speed causes you to take notice of your speed and slow down if necessary. These signs were first implemented as an experiment, but the stats have since shown that they are quite effective in reducing speeds overall—cutting down on accidents and making neighborhoods safer for pedestrians, cyclists, and motorists alike. The important takeaway from this example is that when we are presented with information about our performance, we tend to notice and improve. Even though we already have speedometers on our cars, calling out our speed and presenting it to us in this manner makes us take notice and change our behavior accordingly. Seeing the immediate feedback of our speed dropping is a reward itself.
Why do some brands seem to last centuries while others fall out of favor almost as soon as you hear of them?
Here are 3 things that will help you build a brand with staying power as a part of its DNA.
In the past three to five years, there’s been a rapidly growing recognition in the business world that strategic messages become much more meaningful (and a lot stickier) when presented as part of a visual human narrative. Much has been written about storytelling and story structure, but there’s been little conversation around the part of the process that happens before you actually begin the telling itself: story discovery
“Our clients love us.”
“We’re an innovator in the market.”
“We’re a highly trusted brand.”
“This is a natural extension of our brand.”
Brick-and-mortar locations are no longer a necessity for building billion dollar brands in the digital economy. Uber, Airbnb, and many others have conquered the problem of building a brand without offering a physical location for customers to visit. Recently, delivery-only dining service Maple is revolutionizing what it means to build a prominent food service brand—without a retail storefront.