The Illuminist Blog

A Curious Journey

Posted by Jason Hammond on January 27, 2015

We are seeing a change in consumers. Their journey to purchasing is no longer linear. The limitless amount of information available at their finger tips makes the journey much more complex. Real-time ad buying and in-bound marketing tools, have caused audiences to self-segment based on the information they are seeking. Learn more about this shift in the consumer journey in our white paper, The Curious Journey.

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Topics: Whitepapers