The Illuminist Blog
Welcome to the
post-advertising era of brand engagement
Strategic creativity that bolsters brand passion is our passion, and
we’d cherish the opportunity to discuss your big ideas
Subscribe for regular updates
What We're Talking About
Cause & Community
Food & Beverage
Health & Wellness
The New Era of Six Second Ads
The Battle for Prime Brick & Mortar Real Estate
Online at the Store
4 Steps to Building a Compelling Restaurant Brand
Branded Originals: When should brands become broadcasters?
Accountable Eats: Transparency & Cause Alignment for Food & Beverage Brand
Big Box vs. Boutique: Reimagining the Member Experience
Celebrate Good & Inspire More: 5 Questions That Will Bolster Your Cause Initiative
How Do You Measure Success?
Watch Your Speed: Feedback Loops in Healthcare
Are You Striking the Right Balance Between Content and Marketing?
3 Keys to Creating a Brand with Staying Power
Which Story to Tell?: Six Key Considerations When Developing Story-Driven Content
Does Your Perception of Your Brand Match Reality?
No Space, No Problem: The Emotional Brand Experience
The Next Frontier in Healthcare
Cause to Tell a Story
On Video Length: Is Longer Stronger?
Five Best Practices for Publishing with Purpose
Is Virtual Reality Going to Become the New Wild West for Advertisers?
How You Can Win the Micro-moments
5 Ways Your Health & Wellness Brand can Turn Boomers into Evangelists
The Secret to Great Branding
Why and How You Should Be Shifting Your Web Spending
The Challenge of Authenticity
Groceraunts and the Future of Grocery Shopping
How to Reach Consumers in a Content Saturated World
4 Ways Millennials Have Changed the Alcoholic Beverage Industry
Let’s Create Something Better Than “Content”
2015 Trend Report: The Millennial Shift
New Offering: Inspiration to Impact Workshops
New Short Documentary: Pay it Forward
A Curious Journey
The Purpose Purchase
The Starfish Throwers in Minneapolis
Loyalty By Way of Intimacy
The Power of Authentic Voice
Feeding America One Acre at a Time
Upcoming Speaking Engagements
Case Study: Rebranding the Minnesota Restaurant Association
Onboard & On brand
Once Upon a Time
CURIOUS HOW WE CAN HELP BOLSTER YOUR BRAND?