The Illuminist Blog

Jason Hammond

Recent Posts

The Secret to Great Branding

Posted by Jason Hammond on January 02, 2016

Lean in and listen close— because I’m about to tell you a secret that few outside of the creative field know and many inside of it refuse to concede. The secret to great branding isn’t the logotype, logomark, color palette or the brand guidelines and rules—it’s the Story. This isn’t to say that good or (better yet) great design isn’t important. As a matter of fact I would argue that the Story is the very thing that makes great design possible.  

Study the habits of great designers and top branding firms and
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How to Reach Consumers in a Content Saturated World

Posted by Jason Hammond on November 25, 2015

In a world filled with advertisements right and left, earning a consumer’s loyalty takes consistency and consideration. At the rate of content consumption among today’s consumers, achieving content personalization can seem like a daunting task. Finding a way to give everyone a unique brand experience is a challenge, but it’s worth the investment to deliver content that can truly connect with consumers on a much deeper level.

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4 Ways Millennials Have Changed the Alcoholic Beverage Industry

Posted by Jason Hammond on November 06, 2015

The habits and behaviors of millennials are having a tremendous affect on how we do business. Learn how the attitudes toward alcohol are shifting the industry.

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A Curious Journey

Posted by Jason Hammond on January 27, 2015

We are seeing a change in consumers. Their journey to purchasing is no longer linear. The limitless amount of information available at their finger tips makes the journey much more complex. Real-time ad buying and in-bound marketing tools, have caused audiences to self-segment based on the information they are seeking. Learn more about this shift in the consumer journey in our white paper, The Curious Journey.

View the Report

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Case Study: Rebranding the Minnesota Restaurant Association

Posted by Jason Hammond on April 23, 2013

The Minnesota Restaurant Association (MRA) is the political advocacy arm for the state’s restaurants. As a part of the larger Hospitality Minnesota organization, the MRA was looking for a branding agency to help re-position the brand and reinvent its identity.

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Onboard & On brand

Posted by Jason Hammond on October 28, 2012

From a company perspective, you need to authentically depict your organization. What’s the foundation of your corporate culture? What do your employees say about working there? Learn how to engage your employees and keep them loyal to your brand by reading our white paper, Onboard & On brand.

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