The Illuminist Blog

Tom Schmidt

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The New Era of Six Second Ads

Posted by Tom Schmidt on October 24, 2017

6-second ads have become commonplace on the internet and in social media over the last year. In fact, it’s difficult to find any video without one of those ads preceding it. For companies looking to incorporate 6-second videos into their marketing strategy, Google’s global creative director recently listed 4 storytelling principles that are found throughout the most successful 6-second bumper ads.

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