The Illuminist Blog

Consumers Stand Beside Brands with Purpose

Posted by Jason Hammond on December 27, 2018


According to a new survey, two-thirds of consumers expect brands to "take a stand" on issues they feel passionate about. 

Encouraging a healthy lifestyle, promoting environmental sustainability, and requiring transparency throughout business practices are a few ways brands speak to the core identity of their consumer base. 

Check out this article published by Fast Company to learn more. 

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Topics: Branding, Brand Engagement