The consumer buying/shopping journey is being dramatically impacted by consumers ability to access real-time product information at any given moment. From product reviews and price comparisons at other retailers to research on your company's sourcing and other ethical practices, consumers are going online while standing in the aisle. These micro-moments make it more important than ever that brands have a consumer-friendly, content-focused approach to their online presence. As the recent Google Article on Mobile Shopping states, “It's less important for a shopper to be present in-store than for the store to be present wherever and whenever a shopper needs it.”
Check out our blog post on How You Can Win the Micro-Moments so you can be prepared when a potential customer turns to their most trusted resource—their mobile device—for buying advice.