The Illuminist Blog

Case Study: Rebranding the Minnesota Restaurant Association

Posted by Jason Hammond on April 23, 2013

rebrand_minnesotarestaurantassociationThe Minnesota Restaurant Association (MRA) is the political advocacy arm for the state’s restaurants. As a part of the larger Hospitality Minnesota organization, the MRA was looking for a branding agency to help re-position the brand and reinvent its identity.

The challenge was to develop a revitalized brand identity, communications strategy, and positioning that would serve the organization in both public facing communications as well as in industry and political forums.

Bolster worked collaboratively with the MRA’s branding committee to evaluate the brand, develop a communications strategy, positioning statement and prospective member pitch along with a new logo and identity that could be rolled out across the organization to its member partners.

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Topics: Case Studies