The Illuminist Blog

Celebrate Good & Inspire More: 5 Questions That Will Bolster Your Cause Initiative

Posted by Jesse Roesler on November 15, 2016

As millennials continue to demand corporate social responsibility and genuine support of the causes they care about from the brands they work for and buy from, there’s an opportunity for brands to engage a new audience in a very meaningful way.  

Have you thought about what causes your organization could partner with to make a lasting difference in your community? Below are a sampling of the most important questions to ask yourself and your team while building a successful cause-related initiative:

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Cause to Tell a Story

Posted by Jesse Roesler on May 16, 2016

Corporate Social Responsibility has been found time and again to be the leading driver of how Millennials choose to consume and find employment with 84% of them reporting it affects what to buy or where to shop and 78% reporting it affects where they choose to work.

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5 Ways Your Health & Wellness Brand can Turn Boomers into Evangelists

Posted by Jason Hammond on January 05, 2016

Much has been written about the migration of the single largest generation—Baby Boomers—out of the workforce and into retirement. However, we are now just realizing how this generation is choosing to spend their golden years being more active, more social, and more involved. The evolution of the health & wellness industry can largely be attributed to Baby Boomers who popularized marathon-running, health clubs, and group fitness classes in the1980’s1. Yet many brands have failed to recognize this group’s contribution and continued interest in health & wellness, nor are they prepared to meet the changing demands of these consumers.

The following is a short list of things your brand can do to better serve this segment’s health and wellness needs and build a strong and loyal following:

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New Offering: Inspiration to Impact Workshops

Posted by Jon Thompson on August 18, 2015

Bolster is now offering Inspiration to Impact workshops to help organizations inspire volunteerism and build a stronger culture of purpose. Building off of themes explored in the feature length documentary THE STARFISH THROWERS (named The Most Heartwarming Film of 2014 by the Huffington Post), these workshops are helping companies lead change from within.

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New Short Documentary: Pay it Forward

Posted by Jon Thompson on August 06, 2015

More and more studies show that Millennials are searching for deeper meaning in their work life. They want to be part of an organization they know is making a difference. If they can’t find this in their current job, more and more are leaving to launch businesses with a charitable model. Such is the case with Mason Wartman of Rosa’s Pizza.

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675,000 Views

Posted by Jon Thompson on January 27, 2015

Our short film about Minneapolis’ own Sandwich Saint Allan Law, featured in our feature length documentary The Starfish Throwers, went viral after being picked up by the Huffington Post. See the inspiring short at NationSwell.

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The Purpose Purchase

Posted by Jon Thompson on August 26, 2014

Consumer's values are changing. They are demanding companies to support a cause for authentic reasons. Corporations must support causes because they truly want to make a meaningful impact in the communities that support their business. Learn more about consumer's demand for socially conscious brands in The Purpose Purchase. 
View the Report

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