The Illuminist Blog

4 Steps to Building a Compelling Restaurant Brand

Posted by Anders Holine on May 23, 2017

When branding a new restaurant or rebranding a current one, it can be difficult to know where to start. Maybe you feel just a logo is needed, or a catchy sign outside, but developing a strong and comprehensive brand can be an extremely powerful tool to connect with customers.

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Accountable Eats: Transparency & Cause Alignment for Food & Beverage Brand

Posted by Jon Thompson on February 07, 2017

Never before in history has a food purchase been such a reflection of personal ideology related to health, social issues, and safety as it is today.

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No Space, No Problem: The Emotional Brand Experience

Posted by Jason Hammond on June 08, 2016

Brick-and-mortar locations are no longer a necessity for building billion dollar brands in the digital economy. Uber, Airbnb, and many others have conquered the problem of building a brand without offering a physical location for customers to visit. Recently, delivery-only dining service Maple is revolutionizing what it means to build a prominent food service brand—without a retail storefront.

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Groceraunts and the Future of Grocery Shopping

Posted by Jon Thompson on December 01, 2015

Wandering through aisles bustling with shopping carts while passing hundreds of different brands of cookies, crackers and cereals may become a thing of the past. Today’s consumers are no longer looking for a one-stop shop and are underwhelmed by the traditional food shopping experience.

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4 Ways Millennials Have Changed the Alcoholic Beverage Industry

Posted by Jason Hammond on November 06, 2015

The habits and behaviors of millennials are having a tremendous affect on how we do business. Learn how the attitudes toward alcohol are shifting the industry.

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