When branding a new restaurant or rebranding a current one, it can be difficult to know where to start. Maybe you feel just a logo is needed, or a catchy sign outside, but developing a strong and comprehensive brand can be an extremely powerful tool to connect with customers.
Never before in history has a food purchase been such a reflection of personal ideology related to health, social issues, and safety as it is today.
Brick-and-mortar locations are no longer a necessity for building billion dollar brands in the digital economy. Uber, Airbnb, and many others have conquered the problem of building a brand without offering a physical location for customers to visit. Recently, delivery-only dining service Maple is revolutionizing what it means to build a prominent food service brand—without a retail storefront.
Wandering through aisles bustling with shopping carts while passing hundreds of different brands of cookies, crackers and cereals may become a thing of the past. Today’s consumers are no longer looking for a one-stop shop and are underwhelmed by the traditional food shopping experience.
The habits and behaviors of millennials are having a tremendous affect on how we do business. Learn how the attitudes toward alcohol are shifting the industry.