Never before in history has a food purchase been such a reflection of personal ideology related to health, social issues, and safety as it is today.
Millennials have now overtaken the short reign of Generation X. This generation has a different set of values and are looking for careers where they make more than just a paycheck - they want to make a difference. And as consumers, they're looking to purchase from brands that share their values.
Learn more about this shift and the many implications in our 16 page report.