The Illuminist Blog

Accountable Eats: Transparency & Cause Alignment for Food & Beverage Brand

Posted by Jon Thompson on February 07, 2017

Never before in history has a food purchase been such a reflection of personal ideology related to health, social issues, and safety as it is today.

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2015 Trend Report: The Millennial Shift

Posted by Jon Thompson on August 18, 2015

Millennials have now overtaken the short reign of Generation X. This generation has a different set of values and are looking for careers where they make more than just a paycheck - they want to make a difference. And as consumers, they're looking to purchase from brands that share their values.

Learn more about this shift and the many implications in our 16 page report.

The Millennial Shift Report
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