The Illuminist Blog

The Power of Authentic Voice

Posted by Jon Thompson on September 19, 2013

Authentic storytelling has power. To connect to consumers, brands can not speak as a brand. Consumers do not want to be told what to do, but want to be part of the conversation. They will feel more engaged through the authentic nature of the voice but they will also see themselves in your story. To learn more about how to connect with consumers through an authentic voice, view our white paper, The Power of Authentic Voice. 

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Once Upon a Time

Posted by Jon Thompson on June 15, 2011

Story has always been a compelling way to communicate a message, but what special relevance does storytelling have to communicating in today’s media-saturated, digital landscape? Learn the answer and more in our white paper, Once Upon a Time.  
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