The Illuminist Blog

Is Virtual Reality Going to Become the New Wild West for Advertisers?

Posted by Jon Thompson on February 11, 2016

Any time a new technology suddenly hits the mainstream, you can find a bevy of marketers suddenly asking each other “How can we use this to sell things?”

It’s happened in the past with the internet, augmented reality, geolocation, proximity technology, interactive installations, music recognition services, every new iteration of social media, and now—virtual reality.

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