The Illuminist Blog

Accountable Eats: Transparency & Cause Alignment for Food & Beverage Brand

Posted by Jon Thompson on February 07, 2017

Never before in history has a food purchase been such a reflection of personal ideology related to health, social issues, and safety as it is today.

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2015 Trend Report: The Millennial Shift

Posted by Jon Thompson on August 18, 2015

Millennials have now overtaken the short reign of Generation X. This generation has a different set of values and are looking for careers where they make more than just a paycheck - they want to make a difference. And as consumers, they're looking to purchase from brands that share their values.

Learn more about this shift and the many implications in our 16 page report.

The Millennial Shift Report
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A Curious Journey

Posted by Jason Hammond on January 27, 2015

We are seeing a change in consumers. Their journey to purchasing is no longer linear. The limitless amount of information available at their finger tips makes the journey much more complex. Real-time ad buying and in-bound marketing tools, have caused audiences to self-segment based on the information they are seeking. Learn more about this shift in the consumer journey in our white paper, The Curious Journey.

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The Purpose Purchase

Posted by Jon Thompson on August 26, 2014

Consumer's values are changing. They are demanding companies to support a cause for authentic reasons. Corporations must support causes because they truly want to make a meaningful impact in the communities that support their business. Learn more about consumer's demand for socially conscious brands in The Purpose Purchase. 
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Loyalty By Way of Intimacy

Posted by Jon Thompson on March 06, 2014

Brands must make emotional connections with consumers to earn their loyalty. So how do brands allow themselves to become more intimate with their following? Learn, by reading our white paper, Loyalty By Way of Intimacy.  

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The Power of Authentic Voice

Posted by Jon Thompson on September 19, 2013

Authentic storytelling has power. To connect to consumers, brands can not speak as a brand. Consumers do not want to be told what to do, but want to be part of the conversation. They will feel more engaged through the authentic nature of the voice but they will also see themselves in your story. To learn more about how to connect with consumers through an authentic voice, view our white paper, The Power of Authentic Voice. 

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Holistic Brand

Posted by Jon Thompson on February 17, 2013

Employees are the heart of a business which is why they should be treated like valued customers. They are the direct touch point with customers, so why wouldn't we spend just as much effort in engaging employees with our brand as we do our customers? Learn more about how to engage your employees and create a holistic brand, in our Holstic Brand white paper. 
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Onboard & On brand

Posted by Jason Hammond on October 28, 2012

From a company perspective, you need to authentically depict your organization. What’s the foundation of your corporate culture? What do your employees say about working there? Learn how to engage your employees and keep them loyal to your brand by reading our white paper, Onboard & On brand.

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Once Upon a Time

Posted by Jon Thompson on June 15, 2011

Story has always been a compelling way to communicate a message, but what special relevance does storytelling have to communicating in today’s media-saturated, digital landscape? Learn the answer and more in our white paper, Once Upon a Time.  
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