LOYALTY BY WAY OF INTIMACY: AT A GLANCE
Before you galvanize, you must humanzie
The kind of brand loyalty built by the most loved brands of the 21st century wasn’t forged from a data sheet. That loyalty was built by forging emotional connections with very human consumers, the majority of which are making primarily right-brained purchasing decisions as many studies have shown, including the revealing “tale of two chickens” by the University of Texas...
To learn more about why you need to humanize to win loyalty, download the free PDF report.