ONCE UPON A TIME: AT A GLANCE
Drive Brand Engagement Through the Power of Story
“Tell me a story.”
“What’s your story?”
“That reminds me of a great story!”
The overwhelming familiarity of these phrases reminds us that we are all truly hardwired for stories. They are how we learn about our world as small children and how we come to define our social and cultural values as we grow older. Listening to others’ stories is how we decide whom to invite into our social circles. If the story someone tells us contains values that align with ours, a connection is made...
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